Smash + Tess
Smash + Tess is a mother-daughter team pursuing big dreams while juggling full-time careers and everything in between, just like you!
5 months at a glance:
The Challenge & Client Goals
Smash + Tess has an extremely strong brand presence within their home country of Canada.
Need to expand into the US profitably
Need Reliable Data
Need to hit ROAS goals to maintain profitability
Need to reach new customers at a lower CPM
They were exhausting typical platforms and needed to find new avenues for TOF acquisition while continuing their amazing repeat purchase behaviour
Hands-on support with consistent systems to make their drops and collaborations as seamless as possible
The brand wanted high-quality creatives that grab the attention of consumers
The roadmap to success:
Launched new platforms to begin acquiring new users
Audited all previous content and established what brought the highest quality of traffic within each stage of the funnel.
Worked hands-on with the team to develop systems on how they can absorb the cleanest data possible to paint the picture of omnichannel advertising
Implemented first-party, reliable tracking
Continuing to grow channels for new user acquisition in the states by leveraging platforms like TikTok, Pinterest, and Bing
4 million more impressions in 2 fewer months on 30% less ad spend (12% increase over previous 7 months)