Advertising Platforms
- Meta
Nellie’s is a family-owned and operated Canadian company, located in North Vancouver, BC - and has been in business for about 20 years. Nellie's strives to make planet-friendly, simple, and honest products for the whole home.
75%
Increase in total sales
15%
Increase in conversion rate
1.25%
Link CTR
The Challenge & Client Goals
Increase e-commerce sales for US and CAD sites.
Increase new customer acquisition. While Nellie’s was excellent at reconverting customers, new customer acquisition was an area to improve.
A proactive performance marketing strategy and support in execution.
How We Helped
Using Google and Meta together, our main goal was to differentiate from Amazon and other wholesalers to drive revenue on site, and increase conversion rate and sales.
We worked closely with the team to test various offer formulas, landing page and creative formats, landing on a formula that works.
Excellent creative forms the back of any successful marketing initiative, and Tuff worked closely with the Nellie’s team to strategise, test, pivot and create a winning formula for the Nellie’s team to work from.
