- Tik Tok
Morice Shop is one of the leading vehicle detailing centres in Canada. Located in Drummondville, QC. Morice Shop is the place for your car detailing products.
The Challenge & Client Goals
Expand growth in Quebec
What originally started as a detailing centre, quickly expanded into one of the leading car detailing products in Canada. After establishing a strong presence in Quebec, the goal was to grow and increase retention in that province.
New customer acquisition outside of Quebec.
Having already established a strong brand presence in Quebec, the brand’s goal was to increase its online presence throughout the rest of Canada. There was a gap in their marketing strategy to generate sales in English-speaking provinces, as they had successfully done in Quebec.
How We Helped
Launched Meta and Tiktok ad campaigns.
Leveraged organic video content with paid advertising channels.
Segmented campaigns to serve English and French-speaking audiences.
We saw tremendous success with our middle-of-funnel campaigns targeting social media engagement and web visitors due to the high volume of traffic directed to their website and their overall organic brand presence on Meta and TikTok.
The utilization of TikTok spark ads allowed us to leverage organic engagement and generate more sales nationwide.
The implementation of dynamic product ads on Meta was very successful in appealing to new customers and improving returning customer rates.