Lune is an e-commerce brand with a focus on wellness products with a mission to provide individuals suffering from nerve pain with a transformative solution. They strive to alleviate discomfort and improve their customers' overall quality of life through their best-selling product, Nerve Balm ™.
The Challenge & Client Goals
The nerve pain relief market is highly competitive, with numerous established brands and new entrants vying for consumer attention. Lune must find innovative ways to differentiate itself from competitors and effectively communicate the unique benefits of its Nerve Balm to compete effectively.
Consumer Awareness and Education
Nerve pain relief is a niche market, and many potential customers are unaware of its potential benefits. To build trust and credibility among potential customers, Lune aims to educate its target audience on nerve pain, the effectiveness of natural ingredients, and the benefits of its product.
Decrease Cost Per Acquisition + Scalability
Lune faced a twofold challenge looking to decrease its Cost Per Acquisition (CPA) while also achieving scalability. Initially, their CPA was higher than desired, impacting their ability to efficiently acquire new customers without overspending on marketing efforts.
Our primary goal was to lower CPA, ensure scalability, and stand out.
To achieve this, we utilized Meta campaigns to target key audiences in their market. We optimized spending and diversified creative and landing pages.
Exploring various audience segments, we leveraged lookalike and interest-based audiences, along with Advantage-plus campaigns, to attract new customers and achieve strong outcomes.
For audiences familiar with Lune, we strategically employed middle-of-the-funnel and bottom-of-the-funnel campaigns, effectively driving conversions and customer acquisition.
Through rigorous A/B testing, we continuously identified the most effective ad variations and landing page strategies, resulting in increased conversions.
Our compelling ad copy and visually captivating creatives highlighted Lune's unique formula and real-world product benefits resulting in standout creative metrics.
Lune's unwavering commitment to success, driven by a data-driven process and relentless improvement approach, has fueled its continuous growth.