Leap Financial, a proudly Canadian private lender, approached Tuff Media with the goal of achieving consistent lead generation to scale their business. They had previously experienced sporadic success with Google ads and sought a reliable solution to maintain a steady flow of leads.
The Challenge & Client Goals
Leap Financial faced the challenge of inconsistent lead generation. They aimed to achieve a reliable and scalable flow of leads for their business. Tuff Media implemented a comprehensive marketing strategy including adding Meta ads that resulted in significant improvements in key metrics driving down lead acquisition cost.
Results & Achievements
- Cost Optimization: By implementing strategic changes to the campaign, Tuff Media achieved remarkable cost optimization results for Leap Financial. Within the first five months, Tuff Media was able to reduce the client's Google ad spend by 30% without reducing the volume of leads. This reduction in ad spend provided Leap Financial with the ability to allocate more funds towards lead generation and scale their business as required.
- Lower Cost per Acquisition: Tuff Media's marketing strategy resulted in a 20% reduction in the cost per acquisition (CPA) for Leap Financial. By efficiently optimizing ad campaigns and targeting relevant audiences, Tuff Media successfully decreased the average cost of acquiring a lead, providing Leap Financial with increased cost-efficiency.
- Enhanced Click-through Rate (CTR): Tuff Media's strategic adjustments to Leap Financial's ad campaigns resulted in a notable increase in the click-through rate (CTR). By optimizing ad messaging and targeting, Tuff Media doubled the CTR, which in turn increased the potential reach and exposure of Leap Financial's ads.
- Meta ads for additional lead flow: Meta ads were launched to compliment the success of Google provided an additional flow of leads at a similar CPA.