THE HEART
The Heart is a local and online store that features products from independent brands and vendors, all handpicked with love by its founder. Known as a "happy place" that makes everyone smile, The Heart aims to bring that feeling to everyone across the country with a little help along the way.
ADVERTISING PLATFORMS
58%
Increase in returning customers.
20%
Increase in average order value.
4X ROAS
The Challenge & Client Goals
Competitive Market
No other boutique is as unique as The Heart. Standing out among the market noise with accurate product availability and engaging creatives became a priority in our strategy.
Inventory Turnover
Managing stock shortages can be a blessing and a curse. Keeping up with The Heart’s high inventory turnover created the challenge of developing custom content per product drop that we were able to tackle.
Profitability
Efficiency and consistency are key when it comes to profitability. We developed an outside-the-box strategy to help The Heart exceed its revenue targets.
How We Helped
The Hearts advertising was simply lacking expertise and management, in strategy and creativity.
We had a tremendous opportunity to test out a variety of ads, as there was no carousel, product collection, instant experience or video ads being used.
We began by developing highly engaging creatives in a short amount of time that we used as a base to slowly scale the advertising budget.
Not only was creativity a big factor in The Heart’s success, we knew we needed to introduce several campaign types to appeal to different users and impulse buyers.
Our team had built a solid marketing funnel with catalogues that dramatically improved ROAS & streamlined heavy amounts of sales instantly.
