GREATER VANCOUVER FOOD TRUCK
The Greater Vancouver Food Truck was founded on the principles of community connection and darn good food. As the festival continues to grow in its 7th year, it now brings live and roaming entertainment, food trucks, market vendors, and activities to the cities of Langley, Surrey, Coquitlam, Burnaby, Abbotsford, Chilliwack, Maple Ridge, and Port Moody.
ADVERTISING PLATFORMS
348%
Increase in event response
25%
Decrease cost per event response
940%
Increase in leads
324%
Increase in monthly leads
The Challenge & Client Goals
Food Truck Festival's biggest challenge was getting as many eyeballs on events as possible post covid, as well as tracking how many people planned to attend. By running event response ads, we were able to overcome this challenge.
The GVFTF also provides business-to-business services, such as catering. When they first approached us, the B2B side was slow and needed more traction. Through customised keywords and SEM advertising, we were able to increase monthly leads.
How We Helped
The PPC Strategy
Covid's health measures dampened large community events. Before the pandemic, Greater Vancouver Festival events would attract 10,000+ people.
To create excitement and awareness around their community events post-covid, the Greater Vancouver Food Truck Festival needed help.
We launched event response campaigns within specific geological parameters to direct audiences to more information about the event while encouraging RSVPs.
Keeping in mind the importance of highlighting event activities, we tested a variety of ad copy and content styles to determine what generated the most traffic and responses.
Previously, the Greater Vancouver Food Truck Festival relied heavily on pricey boosted posts with the sole purpose of driving engagement.
As a result of our consolidated and post-IOS strategies, we saw significant reductions in cost per acquisition and a clearer picture of event attendance that made it easier for organisers to plan for success.
For the business-to-business side, we used Google lead form campaigns and leveraged custom keywords to generate qualified leads.
